Michael Roviello and Jesse Moreng run Optimyze, a human optimization center in Arizona that blends ancient wellness wisdom with cutting-edge technology, giving clients access to multiple therapies in a single session. Before bringing in the BioCharger, the team was looking for a way to build a stronger sense of community and create a space where people could genuinely come together. Michael had used a BioCharger personally before it was ever part of the business and says he was "astonished by the level of energy" he felt — which made the decision to bring one into Optimyze, in his words, "a no-brainer."
Optimyze needed a modality that could do more than just add another service to the menu — it had to draw people in, bring them back, and give the practice a way to grow revenue without complicating the client experience. It also had to stand apart from other energy devices already on the market, most of which deliver only one type of subtle energy.
The BioCharger became the icebreaker that now opens many of Optimyze's group sessions — settling people in, calming nerves, and aligning the room's energy before clients move into other therapies. Michael describes it as "like a campfire," with multiple people sitting around the unit together, meditating or doing breathing exercises as a shared experience. That community draw has translated directly into business growth: clients bring friends, family, even their kids, and the BioCharger has become enough of a head-turner that Optimyze has been able to build premium, higher-priced memberships around it and host dedicated community events. With what Michael calls more usable "recipes than I can count," the team calls it one of the best additions they've made to their business model.
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