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“We love our clients. We care so much about them and their specific needs. If there’s a wellness technology that can make someone feel better, we want to be the place that has it. BioCharger is one of those technologies.” — Carleigh Rochon, Co-Founder, Bay Area Brain Spa
Carleigh Rochon and Angela Martinucci added the BioCharger to Bay Area Brain Spa as part of their larger goal to build a business entirely around touchless wellness services. Today, the BioCharger is one of their most versatile offerings, delivering business benefits that include:
This case study explores how Carleigh and Angela integrated the BioCharger into their unique wellness model and why it remains a client favorite years later.
Carleigh Rochon and Angela Martinucci founded Bay Area Brain Spa with the mission of sharing some of the best wellness technologies on the market with their community. With a primary focus on brain training and central nervous system regulation, the boutique wellness studio has curated technologies to help clients reduce stress, improve cognitive function, reset their nervous systems, detoxify, and rejuvenate. Popular services include neurofeedback, lymphatic drainage, red light therapy, and PEMF—each one curated to support the body’s natural ability to reset, recharge, and restore balance.
Bay Area Brain Spa began with a single offering: neurofeedback. Carleigh and Angela had each been offering neurofeedback sessions individually and periodically came together to offer a sliding-scale group session. The demand they saw from clients who couldn’t afford typical sessions inspired them to open the Brain Spa. “If we had a location where we could always offer neurofeedback in bulk, we could keep the price lower and make it more accessible to more people,” Carleigh recalls.
The pair signed their first lease in February 2020—just before the world changed. They rode out the uncertainty of the early pandemic days and, by June 2020, began offering neurofeedback outdoors in a backyard space. “The lovely thing about neurofeedback is that it’s touchless and at a distance. It felt safe, even when everyone was nervous to be out and about,” Carleigh says. Over time, touchless wellness would become the niche that differentiated the studio.
As Carleigh and Angela got to know their neurofeedback clients better, they began identifying unmet needs, which led to them expanding their touchless wellness offerings. They added the BallancerPro for lymphatic drainage, the Migun table for acupressure massage, and the Platinum Biomax 900 for red light therapy.
Angela suggested adding the BioCharger after experiencing it at an industry conference. But Carleigh was initially hesitant because of the arc rod, a feature that provides visual and audio validation of the voltage and frequencies emitted. While some users enjoy the sound emitted by the arc rod, others—like Carleigh—prefer a quieter experience. The pair spoke with a BioCharger representative and learned that the arc rod is an optional feature. After experiencing a few complimentary sessions without the arc rod, Carleigh was convinced, and the BioCharger became Brain Spa’s fifth wellness offering.
A single 15-minute BioCharger session combines four modalities—light, pulsed electromagnetic fields (PEMF), frequencies and harmonics, and pulsed electric fields (PEF)—into one simple, touchless experience. “BioCharger fits perfectly alongside our other touchless services,” Carleigh says.
By 2021, Bay Area Brain Spa had begun offering wellness services indoors. One especially successful offering was the “pod party”: a group already quarantining together could book the studio and move through a series of wellness services. It was a welcome opportunity for connection and self-care at a time when people needed it.
Group wellness experiences became so popular that the Brain Spa continues to offer them today. Carleigh says the BioCharger is a hit because it’s a platform that large groups can gather around together. “It looks really cool and photographs well,” she adds. “Those benefits matter. We have so many pictures of entire groups of people crowded around the BioCharger.”
To make the BioCharger’s range of over 1,400 recipes more approachable to clients, the Brain Spa created a curated menu grouped by theme: skin and hormones, spiritual and ethereal, and brain and mental clarity. “Many of our clients only use that curated set,” Carleigh says. The staff also recommends recipes based on a client’s specific goals. Several recipes have become studio favorites:
Bay Area Brain Spa clients consistently report feeling energized and restored after BioCharger sessions. Carleigh credits BioCharger with helping her maintain her own wellness. “I started using BioCharger once or twice a week in 2021, and I didn’t catch a virus until the following year when I was traveling for several weeks and couldn’t use it,” she says. “In a way, it was a beautiful validation of what I knew was true about the BioCharger’s effectiveness.”
BioCharger has proven to be an excellent platform for attracting, engaging, and retaining clients at Bay Area Brain Spa.
The Brain Spa offers BioCharger to clients both through membership and à la carte, a flexible approach that Carleigh considers essential. “We definitely get people who come interested in just one modality, and BioCharger is a popular one,” Carleigh says. “There are people who come to our studio just to use it.”
Bay Area Brain Spa members receive standing discounts, and the studio rotates deeper discounts and freebies each month to promote different services and encourage members to try new modalities. During heavy virus seasons, the Brain Spa often gives members a free Purify Recover session, which Carleigh views as both a membership perk and a public health service.
The Brain Spa frequently pairs BioCharger with salt booth sessions, citing the services’’ immune-supportive benefits. The salt booth supports respiratory health, and the BioCharger boosts the body’s natural defenses. “It’s a lovely community service to offer, because we all benefit when people are less sick.”
BioCharger has earned a lasting place in a studio built entirely around touchless wellness, proving its value as a group draw, a membership perk, and a reliable daily-use modality. “BioCharger is the kind of platform you turn on and know the body will benefit from using it,” says Carleigh.
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